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Google AdMob will support app-ads.txt to protect app revenue and brand

Google introduced support for app-ads.txt, the IAB Tech Lab’s anti-fraud system for app publishers, on its Ad Manager and AdMob mobile ad network, per a company blog post. Starting on Aug. 27, the platforms will block unauthorized app inventory as identified by a publisher’s app-ads.txt file.

What is app-ads.txt?
App-ads.txt is a standard released by the IAB Tech Lab that helps prevent unauthorized or domain-spoofed app inventory from being transacted across mobile, connected TV, and other devices. It defines a simple method for app publishers to publicly declare who is authorized to sell or resell their digital advertising inventory. App-ads.txt is an extension of the original ads.txt standard that was first published by the IAB in 2017. The ads.txt standard is one of the most successful industry standards and is now widely adopted by web publishers.

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