Google AdMob will support app-ads.txt to protect app revenue and brand

Google introduced support for app-ads.txt, the IAB Tech Lab’s anti-fraud system for app publishers, on its Ad Manager and AdMob mobile ad network, per a company blog post. Starting on Aug. 27, the platforms will block unauthorized app inventory as identified by a publisher’s app-ads.txt file. What is app-ads.txt?App-ads.txt is a standard released by the […]